In true buzz marketing form, recruitment firm, Accolo, which created a spoof, called "rethink Recruiting," of the famous Paris Hilton Carl's Jr. commercial has seen itself catapulted into the national limelight. The firm will be featured on a segment of Good Morning America at 7:40 AM EST. The spoof has been viewed 1.5 millions times and will also be featured on A Current Affair, Entertainment Tonight, Tarrant on TV in the UK, Fuji TV in Japan and the Today Show in Australia. In addition to television coverage, the spoof has been covered on upwards of 1,000 weblogs as well as The New York Times, The New York Post, Star Magazine and the San Francisco Chronicle among others.
From flames to folly stars to amalgams to weaves to whips, the LogoLounge has put together a collection of logo trends for your viewing pleasure. See if you can find the logos you created and whether you agree with LogoLounge's categorization.
To promote the John Twelve Hawks book, "The Traveler," Doubleday is using street teams at concerts and other events a well as an intricate online game and character integration sites. The game, which is very detailed, lets players sureveil characters from the book and a character blog will let readers inside the mind of one of the book's characters.
Other sites, which relate to the book but do not link to the main site are here, here, and here.
All this because the author lives off the grid and refuses to do publicity. You gotta love these artsy types who don't care whether their work gets seen or not.
Last week, the Adrants Network, hosted on Soflow, hit the 2,000 member mark and shows no sign of slowing down. Advertising industry professionals are realizing the Network, with it's networking features and discussion forums, is a beneficial place to share thoughts, ideas, trends, strategies, and insights. If you work in the business and you want to dial into the latest adver-meme, know what's up before everyone else does and connect with others in the business, join now. It's free. It's fun. And it's professionally rewarding.
While this one isn't as blatant, another fast food marketers seems to want people to fornicate with its products. First, McDonald's ran a banner campaign with the headline "I'd Hit it." Now, Andrew Teman points to a Wendy's ad for its Chicken Sandwich which contains the headline "Do a Spicy Chicken Sandwich. Now, we all know there's an association between food and sex but we're not quite sure fast food falls into the category of mood-altering quisine.
Beer proponent United States Beer Drinking Team has signed a deal with Wal-Mart to carry its USBDT, Beer Radio and Beer Hall of Fame branded apparel line in over 1,500 stores nationwide. The group will also be launching a Canadian Beer Drinking Team July 1.
Capitalizing on a three year old movie, Covad has launched "The Ringing
," a spoof on the movie The Ring
with telephone equipment designed to scare the crap out of office workers so they switch to Covad equipment. It's fairly amusing even if a few years late.
Hipster hunter, Bucky Turco, tells us female graffiti writer CLAW, a well know and respected 'bomber,' has launched clawmoney.com with the help of web designers to promote her CLAW Money lifestyle brand.
The heavily graffiti 'done right' - inspired site showcases some of her new wares, sunglasses, and graffiti skills. Her infamous CLAW tag/logo has afforded her cult status amongst graffiti aficionados, fashionistas, editors, and has definitely caught the ire of NYPD's Vandal Squad. Although she mainly works as a consultant, designer and a fashion editor, she still finds time to 'bomb' and keep the Vandal Squad busy photographing her work from time to time. Claw has even caught the attention of designer Calvin Klein as she was chosen to launch their new artist series 'choice' line set for release this summer.
This vandal turned fashionista is all about business as well as destruction, having hired hipsterati PR firm Brand Pimps Media Whores to do all her press and ho' sale.
Turco says, "What I like about Claw is that she is one of the illest bombers and is now using that notoriety and prowess to legally 'bomb' the fashion world. She literally gets respect on the streets and on the runways. And most importantly, unlike so many other brands that try and misappropriate graffiti, she utilizes it and promotes it flawlessly."
A couple of ad buddies, PHD Account Planner Torsten Gross and freelance art director Martin Sondergaard have launched a line of t-shirts that unmercifully poke fun at cripples, yes, cripples in a very un-PC manner. Before all you PC types get all worked up, Gross is a cripple himself and enjoys celebrating that fact - even if it's in a way that some might not like. So take a five minute, PC-free break. You know you're sick of using words like "physically-challenged," "special" and "handicapped" all the time, right?
You've seen the ads. Images of fresh-faced, yet been there, girls of questionable age posing seductively to sell clothes. It's always been American Apparel's approach to advertising. Gritty, un-retouched, almost slutty imagery but acceptable enough because it looks like pictures a guy might have taken of his girlfriend while fooling around in bed. Writing in the San Fransisco Chronicle, Mark Morford claims American Apparel has gone "pro" hiring AVN porn star Lauren Phoenix. Not that this is actually news with Fleshbot having published this almost a month ago but we thought you'd like to know. Thanks Barry.
Certain to cause our Tivo-addicted, ad avoiding culture to unleash a mammoth-sized torrent of popcorn on him, National CineMedia CMO said, "How cool would it be for someone to walk into your living room, sit down and watch a large-screen version of your commercial, and know that there is nowhere else for them to go?" Yes, Cliff, how cool would it be to hang from a noose tied to your nuts? We've paid our ten dollars to see the movie and will pass on the ads, thank you very much.
Chas Edwards, former VP of sales and marketing for CNET Network's B2B sites will, on July 11, head over to John Batelle's new blog network, FM Publishing, to head sales. The network will launch with between 10 and 20 technology focused weblogs and branch out to, perhaps, culture-focused blogs.