Author Won't Publicize Book, Publisher Launches Marcomm Menagerie
To promote the John Twelve Hawks book, "The Traveler," Doubleday is using street teams at concerts and other events a well as an intricate online game and character integration sites. The game, which is very detailed, lets players sureveil characters from the book and a character blog will let readers inside the mind of one of the book's characters.
All this because the author lives off the grid and refuses to do publicity. You gotta love these artsy types who don't care whether their work gets seen or not.