Chase Rolls Out Blink Card Campaign
Chase has just launched a website supporting the launch of their new consumer credit card with blink, a Mobil SpeedPass-like credit card feature. The site lets users learn more about blink and interact with this innovative card first-hand, showcasing its purchasing speed and convenience through a concise demonstration. The site is part of the blink summer market-by-market roll out and will continue to evolve as awareness and acceptance of blink increases. By evolve, Chase means more and more brand names that accept blink will be added to the site. The site was developed by T3 Labs, in partnership with mcgarrybowen, JPMorgan Chase’s agency of record for branding and advertising. T3 Labs is a new division of T3 (The Think Tank).