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Coke to Introduce 'Zero' With Remake of Classic Commercial

hilltop1.jpg
Hippie Goes Hip-Hop

Later this month. Coke will launch a campaign to introduce its new calorie-free drink, Zero. The centerpiece of the campaign will be a remake, created by Crispin Porter + Bogusky and shot last week in Philadelphia, of the classic "Hilltop" spot which featured the famous song, "I'd Like to Buy The World A Coke" which also introduced the tagline, "It's the Real Thing." The new commercial is being labeled "Chilltop" and the song will be sung by G. Love.

Fast Company's Ryan Underwood isn't too thrilled with the song's new lyrics which have, as he writes, "about as much personality as the mahogany table around which they were surely penned."

Written by Steve Hall    Comments (4)     File: Brands, Campaigns, Commercials     Jun-14-05  

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Comments

Coke Zero. Soda for losers.

Posted by: dougeE on June 15, 2005 02:14 PM

Coke Zero may be for losers but i think their attempt is a whole lot better than Pepsi's "Pepsi One".
I tried Coke Zero, and I actually think it's good.
So you should ask Pepsi, why keep ONE Calorie?
The Coca-Cola Company rules all.

~shaun

Posted by: Shaun on June 16, 2005 04:46 PM

Will they be making a recording of the new song like they did the old one, so they can play it on radio stations?

Posted by: Jesse Droit on July 3, 2005 07:49 PM

Let's hope not:-)

Posted by: Steve Hall on July 3, 2005 08:21 PM

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