Coke to Introduce 'Zero' With Remake of Classic Commercial

hilltop1.jpg
Hippie Goes Hip-Hop

Later this month. Coke will launch a campaign to introduce its new calorie-free drink, Zero. The centerpiece of the campaign will be a remake, created by Crispin Porter + Bogusky and shot last week in Philadelphia, of the classic "Hilltop" spot which featured the famous song, "I'd Like to Buy The World A Coke" which also introduced the tagline, "It's the Real Thing." The new commercial is being labeled "Chilltop" and the song will be sung by G. Love.

Fast Company's Ryan Underwood isn't too thrilled with the song's new lyrics which have, as he writes, "about as much personality as the mahogany table around which they were surely penned."

by Steve Hall    Jun-14-05   Click to Comment   
Topic: Brands, Campaigns, Commercials   

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Comments



Comments

Coke Zero. Soda for losers.

Posted by: dougeE on June 15, 2005 2:14 PM

Coke Zero may be for losers but i think their attempt is a whole lot better than Pepsi's "Pepsi One".
I tried Coke Zero, and I actually think it's good.
So you should ask Pepsi, why keep ONE Calorie?
The Coca-Cola Company rules all.

~shaun

Posted by: Shaun on June 16, 2005 4:46 PM

Will they be making a recording of the new song like they did the old one, so they can play it on radio stations?

Posted by: Jesse Droit on July 3, 2005 7:49 PM

Let's hope not:-)

Posted by: Steve Hall on July 3, 2005 8:21 PM





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