Fat Kids Not Advertising's Fault
Gathering recent research the Association of National Advertiser's Dan Jaffe makes a compelling argument which debunks the myth advertising is at the heart of childhood obesity. Citing fat kids in countries with no food advertising and a 13 percent decline in kid-directed food advertising over the past ten years, Jaffe makes a convincing statement. Perhaps we should stop blaming McDonald's and start looking to other causes such as the sedentary lifestyle of too much television and gaming, the decline of gym class in schools or th fact no one cooks well rounded meals anymore. Think about it.