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Ford Places 'Living' Billboard

ford_living_billboard_small.jpg

The weblog "A is for Advertising" reports Ford has erected a "living billboard" in Dundas Square, Toronto to promote its Escape Hybrid. With the headline, "Makes everything a little greener," the board contains 900 real plants, kept alive by an irrigation system and tended to weekly by a landscape crew. Larger image here.

by Steve Hall    Jun-21-05   Comments (1)   
Topic: Outdoor
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Comments

Ford will probably hedge their bets and go with normal billboards as well. Jeesh. It's bad pun time.

Posted by: Mcthingy2 on June 21, 2005 1:30 PM

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