Ford Places 'Living' Billboard
The weblog "A is for Advertising" reports Ford has erected a "living billboard" in Dundas Square, Toronto to promote its Escape Hybrid. With the headline, "Makes everything a little greener," the board contains 900 real plants, kept alive by an irrigation system and tended to weekly by a landscape crew. Larger image here.
Comments
Ford will probably hedge their bets and go with normal billboards as well. Jeesh. It's bad pun time.