Google Could Trump Broadcast Advertising
With Google's new online video search to be released in the near future, anyone can upload a video for indexing by Google so searchers can find it. Those that provide the video can also set a price the downloader has to pay before viewing. Google gets a cut of that price. As with anything, ads will find their way into these videos thereby placing Google in the position of Netcaster, providing a new advertising platform for marketers to exploit and for Google to realize revenue.