Grafitti Bomber Launches Lifestyle Brand

clawmony.jpg

Hipster hunter, Bucky Turco, tells us female graffiti writer CLAW, a well know and respected 'bomber,' has launched clawmoney.com with the help of web designers to promote her CLAW Money lifestyle brand.

The heavily graffiti 'done right' - inspired site showcases some of her new wares, sunglasses, and graffiti skills. Her infamous CLAW tag/logo has afforded her cult status amongst graffiti aficionados, fashionistas, editors, and has definitely caught the ire of NYPD's Vandal Squad. Although she mainly works as a consultant, designer and a fashion editor, she still finds time to 'bomb' and keep the Vandal Squad busy photographing her work from time to time. Claw has even caught the attention of designer Calvin Klein as she was chosen to launch their new artist series 'choice' line set for release this summer.

This vandal turned fashionista is all about business as well as destruction, having hired hipsterati PR firm Brand Pimps Media Whores to do all her press and ho' sale.

Turco says, "What I like about Claw is that she is one of the illest bombers and is now using that notoriety and prowess to legally 'bomb' the fashion world. She literally gets respect on the streets and on the runways. And most importantly, unlike so many other brands that try and misappropriate graffiti, she utilizes it and promotes it flawlessly."

by Steve Hall    Jun-27-05   Click to Comment   
Topic: Trends and Culture   

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Comments



Comments

VERY similar in style to The Designers Republic. Quite blatantly so in places.

Posted by: Rob Mortimer on June 27, 2005 9:22 PM







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