Over the past four weeks, graffiti artist Cope2 has been busy bombing a billboard with tags for Time, Inc. the board is now complete and the red Time Magazine border has been placed on the board with the words, "Post-Modernism? Neo-Expressionism? Just Vandalism? Time. Know why." A URL points to a Time archive containing coverage of graffiti.
Our ever-informed intellect tells us Time is considering auctioning the final billboard, in full or in parts, to benefit a non-profit. Check out some press shots of Cope2 with the billboard here.
Because we know the founder and can confidently tell you she does great work, we're going to point you to the recently launched website for m.et al. The agency is "virtually" integrated pulling together expertise from former agency execs who've done the time, won the awards and now want to offer marketers the same expertise but with a more personalized approach. Oh yes, we can hear you all snickering now, "We've heard that whole low overhead, 'personal service' thing before." It's different, though, when you know the people in the shop and can, without hesitation, recommend them as an agency to consider.
New Line Cinema, like every other movie distributor has a website promoting its upcoming movies. But, for the release of its Owen Wilson/Vince Vaughn comedy, Wedding Crashers, New Line has added a twist and created a section of the movie's website where visitors can "crash" the movie trailer. Visitors who enter their name, a friend's name and their head shots will appear atop the bodies of their characters in a "re-cut" version of three minute online trailer. Once the "re-cut" trailer has been completed, people will want it to be seen so, of course, they'll send it out to their friends. It's a very simple, yet ingenious way to get the movie's site spread virally.
Adrants reader Nick Mathisen informs us Levi's has placed several "Denim Monsters," jeans placed in odd, artistic configurations, in Union Square in San Francisco. Not a bad way to sell jeans. See full images here and on Nick's blog.
If you don't look closely while watching this tongue in cheek news reel about a female-deprived town in Alaska that scented itself aerially to attract women, you'll miss the fact it's a viral for Axe Deodorant. The clip is peppered with witty one liners and quips delivered non-chalantly and straight-faced making for, in our opinion, an effective piece of viral marketing.
Unilever has launched a site called Introducing Domestic Donald which features a cartoon body topped with Donald Trump's head. Spouting off Trumpy one-liners, The Donald wanders about a kitchen responding to requests to do the laundry, wash the dishes, prepare dinner, wash clothes and mop the floor. The whole thing's a sweepstakes offering for a "Luxury Weekend With Donald Trump" that requires the entry of a code found on stickers affixed to promotional packs of All detergent.
This is the kind of online promotion we like. Simple. Uncomplex. Moderately amusing. And quick enough to get through without having to waste too much time. And painless enough to be done with before becoming annoyed
Three Days to Defacement
In early June, professional graffiti artists Tats Cru created a mural for the new Hummer H3. Not long after it's creation, it was defaced as is standard practice when corporations usurp what is believed by many to be a non-commercial art form. Today, our pavement pounding press persona, Bucky Turco, stumbled upon another Tats Cru-created Hummer H3 mural on East 18th and First Avenue in Manhattan. Acknowledging the create/destruct relationship between cool-hunting corporations and graffiti purists, Turco said, "I give it a shelf life of under 3 days before it is defaced."
It's natural for graffiti purists to wash away corporate intrusion on their turf. However, it's going to be in interesting battle as more and more companies, such as Time, purchase space for commercial graffiti artists to tag. It's on thing to deface unappealing corporate graffiti on random,. unpaid surfaces. It's another to deface paid space. View three large images of the mural here.
An anonymous blogger has launched two Blogspot-hosted Blogger blogs. One steals Gawker's entire editorial content word for word. The other steals the Post's Page Six content. The only thing these two blogs leave behind are the ads. In an announcement email about the Page Six Blog, the emailer claiming to be "a v" wrote, "The idea of the NY POST becoming spam peddlers has forced us to create a blog to alleviate gossip hounds of any barriers to daily trash. We don't like registration gates and here is our method of bypassing them."
For those of you who have to slog through clip after clip of stock footage just to find the right nugget for your creative inspiration, you'll be happy to hear Thought Equity has released Speed View, a helpful feature on their website that shows full motion previews when the mouse is rolled over a still image in their clip gallery. Roll off the image, the preview stops. Roll back, it starts again. With 12 images per page, that's a lot faster than clicking and waiting for bloated video files to download and play. Check it all out here.
In a letter sent yesterday from Nike to Dischord Records, whose Minor Threat album art they used for a skateboarding poster, apologized for their misjudgment, writing, "Because of the album's strong imagery, and because our East Coast tour ends in Washington DC, we felt it was a perfect fit. This was a poor judgment call and should not have been executed without consulting Minor Threat and Dischord Records." The full apology letter is over at Pitchfork and on the Nike site.