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Planned Parenthood Releases 'The G Spot'

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Planned Parenthood has released a little video, called "The G Spot," which, you guessed it, talks about how babies are made. In a humorous manner and without holding anything back, including pre-ejaculate, the video features two characters shaped like sexual organs. Predictably, it's the male organ who can't wait to get busy and the female organ who says, "wait a minute," and proceeds to give a lesson in how sperm make their way to the eggs.

by Steve Hall    Jun-14-05    
Topic: Viral



Seth Godin Best Individual Blog, Adrants Runner Up

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Seth Godin's blog was named the "best individual blog on the general topic of marketing and advertising" by MarketingSherpa in its annual Ten Best Blogs survey. The survey examined 52 nominated blogs across ten categories. Last year, Adrants won but we're all about sharing fame so a hearty congratulations to Seth Godin and thanks to all who would even consider Adrants worthy of mention alongside the great and legendary Seth Godin. We're also pleased to report our friend, MarketingVOX, was named "best group weblog on the general topic of marketing and advertising. MarketingSherpa has published a complete summary of the survey and other category winners here.

by Steve Hall    Jun-14-05    
Topic: Weblogs



Paris Hilton Carl's Jr. Commercial Gets Reality Treatment

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If advertising portrayed even a hint of reality, this is what the Paris Hilton "Spicy Paris" commercial for Carl's Jr. would look like. It was done for recruitment company Accolo. You know it was only a matter of time before the spoofs rolled in.

by Steve Hall    Jun-13-05    
Topic: Commercials



Falling Dominoes Not the Best Brand Association For Alcohol

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Johnny's Drunken Stupor

Adrants reader and Animal Publisher Bucky Turco comments on the Johnnie Walker "Keep Walking" outdoor campaign which has featured imagery that conveys forward motion or progress. Recently, Turco noticed an execution of the campaign that used dominoes as imagery and questioned the choice of that visual as it relates to spririts advertising, commenting to Adrants, "The other day I came across this Icon ad that featured swirling lines of falling dominoes. The image of falling dominoes seems a dubious illustration to use for progress, especially for a spirits brand. Does it mean that if you don't drink enough JW your life will begin to "fall like dominoes." Could it mean 'Keep Walkin' fast this way so your drinking troubles don't catch up with you? Or is simply 'Keep Walking,' even if its not in a straight line?"

Spirits advertising has to walk a fine line between imbuing a sense of adventure and excitement and the plain truth alcohol can make you drunk and stupid. Perhaps this illusory image of dominoes gets a bit too close to crossing that line.

by Steve Hall    Jun-13-05    
Topic: Creative Commentary, Outdoor



Australian Commercial Pokes Fun At Asian Commercials

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A MetaFilter poster points to a commercial on this Australian website for Kan Tong, maker of Asian food products and sauces. The commercial imitates and pokes fun at the stereotypical Asian television spot in which the slogans are repeated over and over and actors act wacky. One one hand, it's just plain funny. On the other, as indicated by several comments on MetaFilter, it's offensive and perpetuates Asian stereotypes as envisioned by Australians.

by Steve Hall    Jun-13-05    
Topic: Commercials



Billboards Says Have A &%$#

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While we're not exactly sure what this billboard is selling, we're quite certain it's one that will grab attention and anger Disney execs. The billboard was spotted in Berlin by flickr user mightyjc.

by Steve Hall    Jun-13-05    




Campaign Launched to Save Katie Holmes From Tom Cruise

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While some say leave well enough alone those who choose to play in the fairyland called Hollywood, others are pretty disturbed over the latest freak show known as Tom Cruise. From acrobatics on Oprah to medical advice for Brooke Shields to grabbing Katie Holmes as his new squeeze, Cruise has got everybody talking. And some of that talk comes in the form of a T-shirt campaign called "Free Katie." McLaughlin Cameron Designs has created a T-shirt designed to help raise awareness of the seemingly difficult plight in which innocent little Katie has found herself. Mid-life crisis? Movie promo? True love? Who really cares?

by Steve Hall    Jun-12-05    
Topic: Celebrity



'Financial Times' Caught Selling Hidden Links

Once the primary method of achieving higher search engine results placement, hidden links - links which appear as text on a webpage but are invisible because they are the same color as the background - are now used, mostly, by disreputable marketers and are frowned upon by search engines who will punish sites using these links by pushing the site further down the results page. Surprisingly, hidden links have been found on the Financial Times website. Ken McGaffin, while doing some research for a client, found 138 hidden links on the Financial Time website within the first hour of his search.

McGaffin explains why marketers would engage in these shady practices, writing on his blog, "Google will regard a site such as FT.com as a trusted authority and any site that FT.com links to will get a significant boost to its ranking. The site will move towards the top of search engine results, bringing more visitors and more lucrative business as a result."

We don't pretend to know a lot about search engine marketing but we don't have to know much to realize it's practices such as this that undermine the medium, affect consumer trust and make life that much more challenging for marketers who choose to play by the rules. We think it's a shame The Financial Times - and other sites - engage in this clandestine method of money making.

by Steve Hall    Jun-12-05    
Topic: Online



H & M Uses Big Ass Billboard to Sell Bikini Separates

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Sometimes regular sized billboards don't do the trick and big ass billboards are required. This big ass billboard, captured by flickr user iconoblast, makes perfect sense for H & M's $9.90 bikini separates. Whether you have a big ass or not, H & M's got a bottom that will fit. And they want to make sure everyone within three miles of this billboard knows it.

by Steve Hall    Jun-12-05    
Topic: Outdoor



Women in Thongs Walk Streets to Promote Oxygen Network

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Watch Ass, Win Undewear

Somehow tying thongs to increased television viewership (oh, wait, that's brilliant!), Oxygen Network has launched The Great American Underwear Giveaway which consists of a video, called "Peeping Thongs," featuring a bunch of girls walking around in public wearing thongs which ride well above the waistline of their purposely low slung pants all to grab the attention of stunned onlookers. Supposedly, there's a male version coming called, Girls Behaving Badly: Revenge of the Boys. Please, God, use your powers to spare the world from images of men prancing around the streets in thongs causing old ladies to have hearts attacks and the rest of us to publicly puke our guts out. We know men didn't wear much back in the day but for the love of Brad Pitt in a Troy skirt, have mercy on our poor souls.

by Steve Hall    Jun-12-05    
Topic: Promotions



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