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Paris Hilton Spoof Vaults Recruitment Firm to National Fame

In true buzz marketing form, recruitment firm, Accolo, which created a spoof, called "rethink Recruiting," of the famous Paris Hilton Carl's Jr. commercial has seen itself catapulted into the national limelight. The firm will be featured on a segment of Good Morning America at 7:40 AM EST. The spoof has been viewed 1.5 millions times and will also be featured on A Current Affair, Entertainment Tonight, Tarrant on TV in the UK, Fuji TV in Japan and the Today Show in Australia. In addition to television coverage, the spoof has been covered on upwards of 1,000 weblogs as well as The New York Times, The New York Post, Star Magazine and the San Francisco Chronicle among others.

Written by Steve Hall    Comments (6)     File: Viral     Jun-27-05  

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Comments

For the record, the company name is "Accolo", and the correct URL for their site is http://www.accolo.com/".

Posted by: jal on June 27, 2005 08:30 PM

I just have to see that famous Cat Decapitation car ad again ! (KA ?)
Any idea where it can be seen, downloaded ?

Thanks

Posted by: dino pumeso on June 28, 2005 07:03 AM

I just have to see that famous Cat Decapitation TV Spot again ! ( Ford KA ?)
Any idea where it can be seen, downloaded ?

Thanks

Posted by: dino pumeso on June 28, 2005 07:04 AM

Does anyone know who created the spoof which ad agency or production company?
Would be great to know, I would like to get thew work into my magazine.

Posted by: Gabrielle on June 29, 2005 12:04 PM

The ad concept was created by Accolo's CEO John Younger.

The ad was filmed by OmniVision Live. http://www.omnivisionlive.com/

Posted by: Eugene on June 30, 2005 06:21 PM

I don't see what's so good about these ads. Its the simplest spoof that you can possibly get.

Posted by: zach on October 22, 2006 07:22 PM

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