Even though 99 percent of Americans have no idea what a podcast is, thousands have sprung up and hundreds of companies are chasing them with open wallets. Rush Limbaugh has joined the movement and will make his radio broadcasts available as a podcast. Clear Channel will offer podcasts of certain programming as well.
In a unique move, San Francisco’s KYCY-AM has become a station programmed completely by podcasts submitted by listeners. It’s all the rage now but it isn’t dot com insanity. With the explosive growth in usage of MP3 player (on which podcasts can play) and the increasing amount of citizen-generated programming, podcasting, in our opinion, will take off and become a viable medium providing both individuals and corporations to cash in.
