Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 12

Ride Ride to Cannes Supports Leukemia

ride_with_theo.jpg

Five years ago, Ridley Scott's production company, RSA Films, founded The Fireflies Ride to raise money for Leukemia research organization Lueka. Five years later, it's still going strong.

The Fireflies Ride is a rugged, nine day ride through the mountains from Geneva to Cannes. This year a "rider," actor-writer Theodore Bouloukos, has launched his own website that tracks his progress with a new video clip every day. It's a pro bono project by the now corporation.

The viral website and all content was created by HBXIV, the now corporation's viral unit. the now corporation is also co-sponsoring a party to welcome the riders when they arrive in Cannes. Though the ride takes nine days for the Fireflies to complete, no one knows just how long Theo will ride. You'll know why after you see his physique.

22-Jun-05 » File under: Viral Comment (0)

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 65

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 65

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 88

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 88

Trackback Pings

TrackBack URL for this entry:
http://www.adrants.com/mt/mt-tb.cgi/3198

Comments

Post a comment








Send This to a Friend








Warning: include(/inc/column_center.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 279

Warning: include() [function.include]: Failed opening '/inc/column_center.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 279

Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 280

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 280

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 281

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/06/ride-ride-to-cannes-supports-leukemia.php on line 281