Time Inc. Hires Graffiti Artist to 'Bomb' Billboard
ANIMAL Magazine publisher Bucky Turco tells us he's heard from an industry insider legendary graffiti artist COPE2 has been hired by Time Magazine to bomb a billboard on Houston and Wooster in New York. We're told Fallon arranged the deal which calls for COPE2 to bomb the billboard with tags over a four week period culminating with the application of the Time logo and promotional copy. In a world where Paris Hilton sells hamburgers, the source comments, we shouldn't really be all that surprised staid Time, Inc. might do something like this. Full sized images here, here and here.