Town Sprayed With Scent to Attract Women

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If you don't look closely while watching this tongue in cheek news reel about a female-deprived town in Alaska that scented itself aerially to attract women, you'll miss the fact it's a viral for Axe Deodorant. The clip is peppered with witty one liners and quips delivered non-chalantly and straight-faced making for, in our opinion, an effective piece of viral marketing.

by Steve Hall    Jun-29-05   Click to Comment   
Topic: Viral   

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Comments



Comments

Nice that they toned it down a bit from their regular campaign. Clever and definitely entertaining.

Now that Axe has competition from Tag i'm going to assume that people actually wear this stuff.

dm
www.novareres.com

Posted by: Dario Meli on June 29, 2005 2:27 PM

Cool website. I like it. Yep it just got bookmarked.

Posted by: Clomig on June 30, 2005 6:56 PM







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