Nickelodeon Launches Internet Channel 'TurboNick'

MarketingVOX reports Nickelodeon has launched a new broadband internet channel called TurboNick. The "channel" will contain 20 hours of original programming including SpongeBob SquarePants viewable on visitors own time schedule. Unfortunately, Nickelodeon appears oblivious to the fact all the cool kids use Firefox crippling TurboNick to work only with Internet Explorer. Perhaps now that Google has acknowledged the existence of Firefox with its introduction of the Google Toolbar for Firefox tomorrow, the rest of the slackers will finally catch up. IE is dead. Firefox is the only way to view the web.

OK, so we did fire up IE and can confirm the video quality on TurboNick is TV quality and the program selection is great. A cool concept. TurboNick is hip to the cool kids' viewing habits. Oops, viewing full screen crashes IE. Oh well.

by Steve Hall    Jul- 6-05    
Topic: Online



Female Masturbation Ad Gets Banned

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An ad for London-based Accurist watch company which ran in Glamour and showed a near naked woman reclining in a chair with her left hand in her crotch above the tagline, "Me Time," was banned by the Advertising Standard Authority which deemed it sexually suggestive and likely to cause serious or widespread offense to readers. Accurist, apparently not having seen their own ad, denies the ad has any association with masturbatory imagery. One reader who complained seems to think masturbation is somehow offensive and demeaning to women. It seems both sides are having difficulty facing reality with Accurist plainly denying a near naked woman with her hand between her legs might possibly be interpreted as sexual and the complainer refusing to admit we've progressed beyond the pre-Kinsey world where masturbation was taboo.

Of course, this doesn't mean masturbating women in ads is a good thing but let's not mince words. In the ad it looks like she is. And, there's nothing wrong with masturbation which is certainly not demeaning to women.

Accurist has a series of these ads on its website including another crotch grab ad.

by Steve Hall    Jul- 6-05    
Topic: Campaigns, Creative Commentary



London Gets 2012 Olympics, NYC Still Advertising

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Steve Rubel points to yet another not so well timed contextual ad placement. Today, London was selected to host the 2012 Olympics. In a Yahoo story announcing the news, a New York City Olympic bid ad appeared embedded within the article. Not that anyone's to blame as you can't always time your ad campaign to breaking news but it wasn't looking good for New York for quite some time.

by Steve Hall    Jul- 6-05    
Topic: Campaigns, Online



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