Preconceived notions the session entitled "Kick Ass Creative" would be drenched in self-congratulatory praise for pet creative work and new age strategies were clearly confirmed. The session, led by Ad Age Publishing VP and Editorial Director David Klein, included panelists Carat Interactive EVP Creative Director Mike Yapp, Agency.com Creative Director Dorian Sweet, Avenue A/Razorfish ECD Brooke Nanberg and Organic Inc. ECD Colleen DeCourcy.
Either, sadly, there's not much in the way of social events going on Monday night at ad:tech Chicago 2005 or we just haven't been informed of all events. We do know Tribal Fusion is hosting an invite-only networking event from 8P to midnight aboard Chicago's First Lady. The boat is docked near Michigan Avenue at Wacker Drive. The Chicago Interactive Marketing Association, along with Leapfrog Online, is hosting a party at the Rock Bottom Brewery Gold Room and Rooftop (One West Grand) from 6:30P to 1:30A. The first 300 guests will get open bar and a free buffet.
UPDATE: Commission Junction is hosting an early party at Sushi Samba's Rooftop Lounge at 504 North Wells Street beginning at 6PM. Open bar until 7:30P but it's invite only so stop by their booth for an invite. Be nice. They can't invite everyone.
Each conference requires the ubiquitous booth babe coverage if only to reinforce the notion that ad:tech is about advertising and, in advertising, it's well known sex does sell. As before, SEO Inc. hired several beautiful women to attract attendees to its booth so its search engine optimization services could be described. From the throngs of people swarming the booth, the strategy, once again, has paid off.
While it's safe to say this isn't a sanctioned Hanes promotion, we're quite sure this visual, and the others that go with it, will be seen by far more people and get much more mileage than your typical Hanes ad.
Among all the iPod spoofs circulating, this one's fairly humorous poking fun at the ever increasing size of the unit and the endless proliferation of accessories made for it. The spoof promotes the iPod Flea, an MP3 player so small it can play just one song over and over for an hour.
Why we didn't find this first is beyond us but we thank Adland for pointing to it. Ad agency poster child Crispin Porter Bogusky has created Pink Panty Poker, a strip poker game that's easy to play and quick to reward with hot models tearing their clothes off for your viewing pleasure. An admirable effort. CPB copywriter and VP Creative Director Scott Linnen explains the project to Adverblog here.
A year and a half ago, we reported Bridgeport Connecticut had introduced ad sponsored trash cans throughout its city. Now, Toronto is stepping into the trash ad business with a three month test several 7 X 5 X 2 foot combination garbage/recycling bins. More than 3,000, half of which will carry ads, will be placed city-wide if survey is found to deem them acceptable