GAP Launches Dressing Room Viral

The GAP has created a site, called "Watch Me Change," on which visitors can play dress up and dress down with virtual models whose body size, facial features and clothing can be customized to suit an individuals taste. The model then does a little strip tease, goes in the the changing room and emerges, dressed as the chosen clothing. Of course, it has the whole send to a friend thing so we guess we have to call it a viral of sorts. It's mildly entertaining.

Sub-Zero Launches Microsite For Massive Refrigerator

To explain a list of features more intricate than those found within a nuclear submarine, refrigerator maker Sub-Zero has launched a microsite displaying things inside its new, 800 pound PRO 48 you never new a refrigerator needed. From LED lights that illuminate food to retracting crisper lids to slide out food drawers that can double as oven pans, the only thing missing from this fridge is a built in garbage disposal that automatically eliminates food past its expiration date.

Technology Could Kill the Media Buy/Sell Relationship

With the increasing automation of the media buy/sell relationship, there has been a shift towards forcing a square peg in a round whole when it comes to a buyer gleaning information from a media seller for consideration as part of a media program. It's only natural to try to streamline the process but when it eliminates viable media properties, simply because the media property can't fit its (very worthy) square peg sell into the buyer's myopic, square buy hole, that's a very bad thing. And, seemingly, it's all done, not without merit, just to get all potential media vehicles on the same proverbial playing field so the buyer can then compare them using the same set of metrics. Well, an apple isn't an orange and it never will be but apples and oranges are both, still, food worthy of consumption.

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Ogilvy PR VP Needs Liver Transpant

Ogilvy PR Worldwide VP Shari Kurzok, 31, who is getting married in two months needs a liver transplant in the next few days or she will die. Last weekend, she was admitted to New York University Medical Center and, within 24 hours, was told she needed the transplant. If you can help with a liver transplant referral, call 877-223-3386 or email liverforalife@yahoo.com. Potential donors must be blood Type A or Type O.