James Lipton Does DCShoes Commercials

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Spoofing his persona and conducting mock interviews with DC Shoes athletes, James Lipton appears in 18 commercials for the apparel and shoe company. The campaign, created by LA-based 72andSunny, is airing on MTV, MTV2, ESPN and ESPN2. Along with Lipton, skateboarder Danny Way, BMX rider Dave Mirra, motocross rider Travis Pastrana, snowboarder Travis Rice, surfer Bruce Irons, and street skateboard icon Rob Dyrdek appear in the series.

The spots, shot semi-unscripted, are just odd enough to be engaging bringing together two, seemingly, unrelated entities from very different backgrounds making for a funny, culture-clash campaign. The spots can be viewed on the DCShoes website.

by Steve Hall    Jul-27-05    
Topic: Campaigns, Television



Sex With Bugs Raises STD Awareness

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Here's an ad that might cause second thoughts before jumping into bed with your hottie of choice. This French ad for an AIDS group hopes to shock the public out of complacency regarding sexually transmitted diseases. We think it works.

by Steve Hall    Jul-27-05    
Topic: Campaigns



Lips Moan For Lynx Deodorant

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Not exactly the sort of site you want to visit at work unless you turn your volume way down, Lynx/Axe has developed a simple, little keyboard game that, for every different key you press, the pair of lips on the screen utter a different sort of moan. As Adland mentions, some enterprising soul could string all these sounds together into one huge, orgasmic song. The D, J and Y keys get right to the point. One has to wonder just how weird the recording session for this must have been.

by Steve Hall    Jul-27-05    
Topic: Viral



Kosher Food Offering Explained Clearly With Web Cartoon

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Kosher.com has launched a little promotional cartoon, created by Dan Meth, which does a great job clearly explaining the Kosher.com offering. From mentioning the foods they carry by name and showing them to explaining where they came from to telling you how can buy them, Kosher.com makes it clear they are they place to go to when Kosher food is what's for dinner. It's not rocket science but, unfortunately, too many commercials try to be and fail. This one doesn't and, pleasantly, succeeds.

by Steve Hall    Jul-27-05    
Topic: Commercials, Creative Commentary, Online



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SnoreStop to Hire More Headvertisers

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SnoreStop, the company that won an Ebay bid of $37,375 to advertise on Andrew Fischer's forehead for a month, is expanding its forehead advertising efforts an looking to find the next sucker or group of suckers to slap the company's logo on their head for a month.

SnoreStop promises a $37,375 month long contract as a grand prize and has invited people to interview to be the next SnoreStop headvertisement. This time, the company is looking to go beyond having their headvertiser simply wear a temporary forehead tattoo but to showcase their special talents, such as singing, dancing, modeling, stand-up, poetry, even snoring, that can help spread the SnoreStop message in a creative manner.

The first interview session will be held on August 12 from 9am-6pm at the Renaissance Hollywood Hotel in Los Angeles. Those interested can apply online at Monster, HotJobs or CareerBuilder to register for the event. Later, SnoreStop will offer Mid-West and East Coast interviews opportunities.

by Steve Hall    Jul-27-05    
Topic: Human, Strange



New Iacocca Chrysler Commercial Not A Hit

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The verdict is in. No one likes the new Lee Iacocca/Jason Alexander Chrysler commercial. Well, at least no one in the ad industry that is a member of the Adrants discussion group. Even so, wondering whether bringing Iacocca back was effective, one member did an informal survey of people under 40 and found none knew who that old, gray-haired guy sitting behind the desk was. When told it was Lee Iacocca, the man who saved Chrysler from extinction, many replied, "Oh, whatever."

Again, we question the wisdom of trying to recreate a previous success. Whether it be an idea-less Hollywood remake or an attempt at mirroring the cult-like success of a previous ad campaign, rarely, if ever, does the follow up come anywhere near the success of the first effort. Having Alexander approach Iacocca from behind as he did many times the back of Steinbrenner in Seinfeld is simply layering another has been success on top of another. Iacocca should have said no to this. Alexander should have said no. Those who came up with the idea for this should have said no. In spite of these failures occurring over and over and over, it never seems to register with those who insist upon borrowing from past successes (think Hilltop/Chilltop) instead of creating something original.

by Steve Hall    Jul-27-05    
Topic: Commercials, Creative Commentary









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