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Consumer Operated Ad Agency Launches

Hoping the proliferation of citizen's media, other wise know as weblogs, phone cams, video cameras and podcasts, coBRANDiT, formerly OBTTV, has launched as an agency where individuals can submit branded content where "commercial content should be about real people in real places." coBRANDiT defines itself as an open-source agency specializing in documentary advertising and branded content. coBRANDiT is paying $50 to what it deems "acceptable submissions" defined as "slice of life. Stylized, silly, serious...it's up to you. Keep it real, and keep it clean."

by Steve Hall    Jul-29-05   Comments (2)    File: Agencies
  
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Comments

thanks for the mention steve, but no link?
coBRANDiT.com

we've had a lot of great response so far. we'll see what happens...

Posted by: owen on July 29, 2005 4:41 PM

If anyone ever needed proof that the internet is a fertile ground for original ideas, then that was it. Superbly original, though I don't know how it would make me any more keen to watch beer commercials.

Posted by: SEO on July 30, 2005 1:37 AM

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