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ESPN And MasterCard to Launch User Submitted Content Contest

Capitalizing on increasing consumer involvement with content creation, ESPN and MasterCard will launch a program this fall where sports fans can submit self-created videos and images of their goofy sports moments which will be displayed on the web for visitors to vote for favorites. During the voting period in September and October, submissions will be displayed bracket style with the first place winner receiving a sports room makeover and the second place winner receiving $5,000 in MasterCard credit. The program, created by GSD&M, will be promoted on ESPN and ESPN.com with four 15 second shorts.

Written by Steve Hall    Comments (1)     File: Cable, Online     Jul-21-05  
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Comments

It's very much like a a presentation by ESPN called super-sub, whcih they had launched once.

Posted by: Keith on March 24, 2006 03:24 PM

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