Eurostar Campaign Says 69 Best Price And Position
A Belgium ad campaign for travel site Eurostar is promoting a two-way, $69 ticket. Whether the price or the ad concept came first, you can be sure there were creatives at TBWA/Belgium and Hypervision running around the halls, shouting, "Dude, this is gonna fucking rock! Sixty nine Euros - I got the perfect concept!" The campaign consists of all sort of sexual 69 position imagery in print, outdoor and a viral site.
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This is what happens when you go with the first idea that comes to mind: it blows. (And in this case, also licks.)
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