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Eurostar Campaign Says 69 Best Price And Position

london69_outdoor.jpg

A Belgium ad campaign for travel site Eurostar is promoting a two-way, $69 ticket. Whether the price or the ad concept came first, you can be sure there were creatives at TBWA/Belgium and Hypervision running around the halls, shouting, "Dude, this is gonna fucking rock! Sixty nine Euros - I got the perfect concept!" The campaign consists of all sort of sexual 69 position imagery in print, outdoor and a viral site.

Written by Steve Hall    Comments (1)     File: Campaigns     Jul- 8-05  

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Comments

This is what happens when you go with the first idea that comes to mind: it blows. (And in this case, also licks.)

Posted by: Bob on July 8, 2005 02:27 PM

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