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Jealously Between Ex-Lovers Solved by Xbox Live

xbox_ex_pain.jpg

Adrants readers Steven Hirst points us to this new commercial, billed as unreleased and called "Ouch!", for Xbox which pits an ex-girlfriend and an ex-boyfriend against each other in increasingly ridiculous stunts to make the other jealous. Thankfully, Xbox Live is there to offer a healthier form of combat. The ad is served from a site that asks a few questions about the spot, asks viewers what's the most painful thing they've done and collects contact info for entry into a drawing for prizes that include an Xbox consoles with video camera and games, a Samsung TV and a Samsung MP3 player.

It's a nice tie in between the notion of X's fighting and Xbox's ability to provide a platform for the fight. Clearly, someone at LAVA Communications, the agency that created the piece, wrote a creative brief that plainly illustrated the product benefit.

Written by Steve Hall    Comments (1)     File: Commercials, Creative Commentary     Jul-15-05  

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Comments

Really, really poor ad. Derivative and badly acted.

Posted by: Rob on July 15, 2005 10:13 AM

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