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Mannequins to Descend Building For HBO Billboard

With a billboard located at 721 7th Avenue in New York that will have a bunch of mannequins scaling down the side of the building with couches to sit in front of a giant TV screen, HBO is promoting its Sunday lineup. The board, created by BBDO, will have additional mannequins added to it over time and HBO's upcoming saga, Rome, will be heavily promoted.

Written by Steve Hall    Comments (0)     Jul-21-05  

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