Mini Promoted With Gas Pump Word of the Day
In another simple but inventive marketing tactic, Mini ads have been placed atop gas pumps with "word of the day" trivia giving people something to do while pumping gas. It's a lot better than the cents off coupons for bland products like Coke of Mountain Dew. The words, of course, are related to the gas pumping environment. The word in this ad is "Spumped," defined as a condition that occurs when you get to the gas station but can't remember what side your tank is on.
Comments
Clever. but is it uptated on a daily basis?
I saw this last night for the first time. My word of the day was "cartesy", which meant "the act of letting someone merge in your lane." Not too creative, but it did get my attention.
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