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Nielsen to Interupt Viewers Every 42 Minutes

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We are so glad we work in the advertising industry which, gleefully, keeps us out almost all survey databases and out of Arbitron and Nielsen survey pools. Especially since Nielsen will now be interrupting Nielsen people meter users every 42 minutes, reminding them to register their viewing. Previously, interruptions would occur only when the channel was changed. Isn't advertising a wonderful thing?

Written by Steve Hall    Comments (0)     File: Research, Television     Jul- 8-05  
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