PETA has launched another anti-KFC ad and this one features Australian model Sarah Jane posing nude. Oh come on. What were you thinking? Of course all her parts you really want to see are covered. This is advertising, not porn, though there doesn't seem to be much difference these days. Anyway, Tian pointed out it was odd the ad is predominantly written in Chinese and wondered whether it eluded to the popularity of KFC in China. Tian was gracious enough to send us a translated version of the ad which you can view here.
For her second season as spokesmodel for Bongo jeans, Nicole Ritchie will be joined by her fiance, Adam Goldstein who, along with Ritchie, will promote a new line of men's apparel. Breaking in September, the two will appear in semi-candid ads shot in New York's AER Lounge. Several of the ads are available here.
Perhaps taking a break from slathering the world with sexual imagery to promote meat, Hardee's/Carl's has decided to run an ad promoting milk shakes. How does one promote milk shakes? You shake a cow, of course. In this spot, a guy, well, shakes a cow. Not much else to say about it.
In other featured ads in this week's Ad Age TV Spots of the Week Cingular interrupts its own pre-movie commercial to implore people to silence their phones, historical figures traumatize a couple for the Library of Congress, a guy eats a Pringles can just to prove the chips taste better, a camera so thin it can be mailed demonstrates the beauty of the new Sony Cyber Shot, Audi does its missing A3 thing, kids dance for Converse and DC Shoes goes with James Lipton.
To help promote the Canadian Synchronized Swim Team who appeared at the Aquatics World Championships in Montreal last month, experiential agency Gearwerx Experiential Marketing developed a mobile, see-through swimming pool mounted atop a trailer which traveled in and around Montreal while swimmers performed inside the tank. Gearwerx President Max Lenderman shares more details on the promotion here.
Stirring the pot again, the United Church of Christ, the church that, earlier this year, ran ads mocking other churches showing a bouncer who refused entry to minorities and gays is planning a new ad. The first ad, "Bouncer," part of the $3 million "God is Speaking" campaign, was refused by ABC, NBC and CBS. The church promises the second ad will be in the same vein as the "Bouncer" ad.
In an unsanctioned effort to promote New York's upcoming Advertising Week, Asa Bailey has created a film which posthumously features David Ogilvy riffing on the ad industry's changes and encouraging those in the industry to attend Advertising Week. Of course, the whole thing just leverages Advertising Week as a platform to promote Asa Bailey.
Golden Palace, that purveyor of online gambling and supreme stunt advertiser, has dyed several Florida county cows with with its name. And to stave off PETA, they dyed "Go Veg" on the side of one of the cows.
Following recent stories about a Connecticut man who mysteriously disappeared, amid reportedly foul play, on his honeymoon cruise aboard the Royal Caribbean Cruise Lines ship "Brilliance of the Sea," the cruise line has, rather insensitively and stupidly, sent this 2006 Murder Mystery Cruise promotional flyer to its travel agents. Hello? RCCL PR office?
Adriana Cronin-Lukas points to the Blowing Smoke weblog where the movie, Blowing Smoke, is being promoted and distributed sans studio participation. Half experiment, half frustration with Hollywood studios, movie producer Kamal Aboukhater has decided to promote and release the film exclusively through the weblog. The movie, starring Planet of the Apes hottie, Estella Warren, examines, unflinchingly, how men view women and how, ultimately, women turn men into blithering idiots.She is the third high-profile departure from MSLO in a reorganization that began while the company founder and namesake was serving a prison term for lying to government investigators.
While this may or may not be a first, it will certainly be a great experiment to determine whether intermediaries are needed or whether consumer generated media can is up to the task of movie promotion and distribution.