Very Pink Hotties Provide Football Fantasy

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We received these spots from a very kind and very knowledgeable public relations professional who knew we simply couldn't resist sharing them with you. The spots are part of a Wieden + Kennedy created campaign promoting ESPN's Fantasy Football. Leveraging every man's fantasy in which the perfect football team would be a bunch of hotties dressed in sexy pink outfits frolicking on a very pink bed in a very pink room, the spots certainly grab attention but not in a purely T&A fashion. You see, the models in the fantasy are in on the joke and know they are just pawns in the mind of a daydreaming football fan. Well done.

by Steve Hall    Aug-10-05    
Topic: Campaigns, Commercials, Television



Miller's Deal With Hip-Hop Artists Questioned

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Recently, Miller beer tapped an all star line up of hip hop personalities to promote its Miller Genuine Draft brand. Rappers like Common, Q-Tip, Cypress Hill, Talib Kweli, and Big Boi of Outkast kicked off the 1st ever "Flavor 2 Savor" concert series as an "acknowledgment of the influence, and pivotal role that urban music has played in shaping popular culture."

Culture critic and self professed brand bouncer Bucky Turco wonders why these black community icons would knowingly work with Miller, part of SABMiller which was recently criticized for its treatment of black workers. Turco said in an email to Adrants, "MC's like Common, Talib Kweli, Q-Tip, and Cypress Hill constitute a strong part of the black intelligentsia and they tend to be brand conscious. It is surprising that the leaders of black thought in hip hop would be so supportive of Miller since it is owned by SABMiller, (the SAB standing for South African Breweries), the world's 2nd largest brewer, and the 3rd largest company in South Africa behind DeBeers and Anglo American Corp. SAB has often been criticized for exploiting its black workers and, for their intense marketing efforts to the poor black working class, especially miners. Something tells me no one told these guys what the SAB stands for."

more »

by Steve Hall    Aug-10-05    
Topic: Brands



Advertising Week Announces Speakers And Content

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The content and lineup of global advertising, media and marketing leaders have been confirmed for the initial round of keynote presentations and panels to be held during Advertising Week 2005, running September 26-30, 2005 in New York. Comedian Jon Stewart and PBS's Charlie Rose join Maurice Levy, Andrew Robertson, Marc Lefar, Lee Clow, Alex Bogusky, David Lubars and others as confirmed speakers. Additional speakers and program content will be announced shortly.

Infinity Broadcasting will podcast and stream audio content from select events.

more »

by Steve Hall    Aug-10-05    
Topic: Industry Events



Coke Re-Invents Itself With Art

Adopting the next new buzz word, Coke has embarked on an "experiential" marketing concept that will, as Ad Age writes, "interpret what the marketer calls the brand's 'optimism' through a series of short films and breakthrough bottle designs." The project, called M5, involves five design shops which will create "iconic" designs that will affect packaging and other branding elements all designed to increase appeal to younger generations. The new designs will debut beginning in September. The first is called "Love Being" and was designed by Designers Republic in London.

While the endeavor to make the brand relevant again is worthy and commendable, the endless marketing blather used to describe the effort is quite comical and well worth wallowing in for a while.

by Steve Hall    Aug-10-05    
Topic: Brands



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Underwear Clad Hotties Promote National Underwear Day

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Yes But No But Yes
found their way to Times Square today for National Underwear Day sponsored by underwear seller FreshPair. There;s really no other news to tell other than it's yet another attention getting Times Square stunt and an excuse to look at hot human beings. And not just women. More pictures here.

by Steve Hall    Aug-10-05    
Topic: Guerilla, Promotions



Moblog Launched to Promote Mobile Phone

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Sony Ericsson has launched a moblog called Memorable Movie Moments where people can submit camera phone images of re-created memorable movie moments. The person submitting the winning image will receive an all expenses paid trip to London and a Sony Ericsson K750i phone. Two runners up will also receive the phone.

by Steve Hall    Aug-10-05    
Topic: Weblogs









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