BMW Mini Helps Jif Peanut Butter

jif_mini.jpg

OK, are we promoting Jif peanut butter here or is this another CP + B Mini stunt? Do tell. More images here.

by Steve Hall    Aug-15-05    
Topic: Guerilla



Gay.com Says Change Your Playlist

gay_com_board.jpg

Suggesting men of a certain persuasion check out some new meat, this billboard borrows some MP3 terminology we're all familiar with and suggests a visit to Gay.com to help change your playlist.

by Steve Hall    Aug-15-05    
Topic: Outdoor



Aquent Launches Marketing And Creative Tutorial Video Series

aquent_logo_2.jpg

Professional services firm Aquent, today, announces the launch of Aquent Inside Marketing, a series of video tutorials designed to address issues facing marketing and creative professionals. The videos will feature expertise and commentary from in-house and outside consultants, analysts, and marketing executives. Aquent promises each will offer" practical, real-world advice and solutions to anyone involved in the marketing and creative services disciplines." The first of four tutorials begins today on the Inside Marketing site. Other videos will be released each month thereafter.

by Steve Hall    Aug-15-05    
Topic: Online, Tools



Nike Likes Big Butts...and Thighs...And Knees

nike3_081205_big.jpg

With the launch of a new campaign, Nike has made official the mini-trend towards celebrating less than stick figure sized woman. Following Dove's much talked about campaign, Nike has launched a series of print ads that celebrates big butts, thunder thighs and tomboy knees. The big 'ol booty is pushing aside the anorexic runway model and Ms. Magazine Founder Gloria Steinem is very happy about it telling Ad Age, "It is a change that women and some men, too have been agitating for 35 years. I spent 15 years of my life pleading for ads that reflected our readers by age, race and ethnicity. We could demonstrate that women responded better to ads that were more inclusive of them, but they just weren't coming." The campaign comes from Wieden & Kennedy

by Steve Hall    Aug-15-05    
Topic: Brands, Campaigns, Magazine



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.







Featured FREE Resource: