The MSNBC gossip folks are reporting Mary-Kate Olsen may be speaking with Calvin Klein about becoming the clothier's new spokesmodel. Seems a fitting job for a college and food-challenged celebu-billionaire. Of course, no one at Calvin Klein is talking.
To persuade Mexican men not to illegally consume turtles' eggs which they believe to be aphrodisiacs, the California-based group Wildcoast has launched an ad campaign featuring models with bulging breasts with the headline, "My man does not need turtle eggs because he knows they don't make him more potent." Unfortunately, few women are as hot as those found in models and, correctly or incorrectly, some men may feel the need for a little boost with sexual arousal.
As is always the case with these campaigns, anti-women-as-sex-objects group are speaking out against the campaign. The National Women's Institute, while behind the effort to end consumption of turtle eggs, feels the campaign portrays women as sex objects. But, stepping back for a moment and looking at this from a basic, instinctual perspective, women, for most men, are just that: sex objects. Now we don't mean that in a bad way and before the hate mail rolls in, putting aside the whole notion of human's higher intellectual yearnings, men are innately programmed to be sexually attracted to women. There's no changing that.
This ad (see another here), although created with an unrealistically hot model, is simply reinforcing the natural sexual desire a man has for a woman (yea, yea, there's the whole homosexual thing but that's another subject) and, by association, saying aphrodisiacs are unnecessary. The ad is using basic human emotion to appeal to men's basic human needs to deliver an important endangered species message. Does anyone really think an ad with a bunch of dead turtle on a beach would be more attention-getting?
Arbitron recently used its Portable People Meter technology to measure podcast listenership. In mid-July, the measurement company encoded some podcasts from Clear Channel's Z100 which listeners using PPM-enabled headsets downloaded and played. Arbitron's Portable People Meter President Pierre Bouvard said, "Podcasting is a very different distribution system for traditional radio and the successful test of the PPM should further build confidence in how well it works with all types of audio programming. The state-of-the-art encoding system used in the PPM does a better job of identifying alternate distribution platforms and time-shifted audio content than any other approach to portable electronic audience measurement that we've seen." Inevitably, just as is now happening with television spots, podcast ads will be tagged and measured as well.
AdFreak reports the "marketers begging towns to change their name" trend, originated by then Half.com VP of marketing Mark Hughes is showing no signs of slowing. Like television and movie producers latching on to a past success rather than attempting original thought, the marketers over at Dish Network are offering free service to all residents of any town willing to change its name to Dish.
Japanese car maker Toyota had plans to shot a spot called, "Toyotaville" in the neighborhood of Cherry Hill Village in Canton, Michigan showing a Toyota parked in every driveway. That's not exactly the sort of thing you try to do in America's center of the automotive universe unless your an American car maker. Resident said "sorry, not in my backyard." The deal ended. One canton resident told the Canton Observer, "Maybe I'm just old-fashioned. I don't understand the excitement of Toyota in what is traditionally and what will hopefully continue to be Chrysler, Ford and GM country. Southeast Michigan, rightly or wrongly, was built on the automotive industry. I feel like there should be some loyalty to dance with the one that brought you."
Following a weekend overhaul to its search engine ad system, Yahoo has been having difficulty allowing marketers to make changes to their ad campaigns and, worse, some ad campaigns have stopped running. Yahoo search spokesperson Gaude Paez told MarketingVOX Wednesday evening that the upgrade caused "unexpected issues," and that their engineers were working around the clock to fix the problem.
MarketingVOX reports the problem seems to be affecting advertisers of all sizes and, when attempting to open an account Wednesday night, was presented with the error message shown in the image.
Here's a fun promotion by NightAgency for the upcoming, Diddy-hosted Video Music Awards airing Sunday, August 28:
"Diddy and Adrants invite you to the biggest party ever. The dress code must be respected! You must wear your finest gear. You must get your hair done! So, Adrants readers, please do not invite the rest of your friends like AdAge & Adweek, this invite is for you only. You have been selected. It's an honor to be part of history in the making. This will go down as the greatest party of all time! So please respect and adhere to all above said rules."
Part of the promotional website allows yo to create a customized invite, indicating who you'd like to invite as well as who not to invite, to send to your friends. All in good fun.