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Ad industry trade groups, The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA), today, announced Ad-ID, a universal ad coding standard, has been adopted by more than 300 of the nation's top marketers. In addition, a total of 875 companies have registered in Ad-ID, and over 14,000 individual codes have been created for various forms of advertising.
Ad-ID provides the foundation for digital trafficking and tracking as well as digital connectivity. It is the equivalent of the retail community's "UPC code." By assigning a unique system-generated identification code to all advertising assets, television, online, print and radio, Ad-ID can improve the accuracy and efficiency of advertising processes from delivery through billing, and is said to,ultimately, contribute to tracking and measuring advertising effectiveness across campaigns.
To promote a new Court TV show, Parco PI, NightAgency has created an engaging, online game, called "Parco's Watching," where visitors can dive into the underbelly of Manhattan and collect clues. To collect clues, players engage a person and either flirt, bribe, or muscle them into giving up the desired clue. Making the right choice progresses the player closer to solving the crime. There's also a chance to win $10,000. We didn't make it all the way to the end so we leave it to you enterprising readers to tell us how it ends.
The Advertising Research Foundation has released a study which finds current media consumption measurement methodologies to be woefully outdated and inaccurate.
Sure to make each episode as laborious as Trump's The Apprentice, Buick, Delta, Song, Random House, Westin Hotels and others have signed with Mark Burnett to be part of the new Apprentice: Martha Stewart. While the blatant intrusiveness of these full episode sponsorship may grate on the nerves, they bring in millions. The aggravation may be offset by Martha herself who, we venture to say, will be far more interesting than Trump.
New York Magazine has launched a transit poster campaign in five Manhattan subway stations in which the creative content of each poster will be changed daily to mirror current events. The campaign, created by Wieden & Kennedy and managed by Outdoor Vision, will launch Friday and continue through September 30.
In the just plain weird category, Southeastern restaurant chain Krystal is promoting its line of Chili Cheese items with a cheesy promotion called "Chili-Cheesification." The promotion includes a series of "copy free" television commercials and a special Chili-Cheesification website, featuring "Krystal Lovers" who are so insanely in love with Krystal and its chili, they have slathered themselves in chili for the the greater good or marketing. On the website, you can watch videos of these "Krystal Lovers" showing their love for chili with a chili slip and slide, a chili-filled pool and a game of chili twister.
Co-produced by The Consumer Electronics Assocation and college marketing firm Mr. Youth and sponsored by NVIDIA, RCA, SIRIUS Satellite Radio, HP Lightscribe, Nintendo, Logitech, Gibson Guitars, Geek Squad, Sony, and Audiovox, the TechKnowOverload will visit 24 college campuses and two college festivals placing the latest gadgets in front of 60,000 technology-voracious college students. As part of the tour, students can enter to win a $10,000 "Ultimate Dorm Room" tech makeover
Here's a couple of ads from Austin's Frost Bank which have been running for a while and have put a spin on typical bank marketing language. The first is a spin of bank interest rates and carries the headline, "An Interest Rate on Customer Service Should be Long Term and Fixed." The second, which speaks to the now quaint notion of common courtesy carries the headline, "1868: Common Courtesy. 2005: Uncommon Courtesy." Both print ads, created by Austin's McGarrah/Jessee, are set to an old west motif with billowing clouds. TV spots Yea, it's just a little bank campaign but an uncommon bank campaign and sometimes it's nice to see what's going on outside the world of multi-million dollar TV campaigns, the latest CP + B creation and the ceaseless explosion of "viral" ads. See the other ad here.
by Steve Hall Aug-29-05
In a new Modernista commercial for Hummer's H3, a rampaging, Godzilla-like creative tears through a city until she meets up with a robot-like creature. The two fall in love, Godzilla gets pregnant and pumps out a Hummer H3. Sweet. Other commercials in this week's Ad Age TV Spots of the Week include a long form commercial for Bon Jovi's new album, "Have A Nice Day," a Champ Sports/Adidas commercial that promotes the "flight control" of a sneaker with an in-sneaker pilot crew, Fat Joe becomes a pet psychologist for Boost Mobile, a Cadbury Schweppes commercial that portray Dr. Pepper as addictive as drugs, a NASCAR Nextel commercial that doesn't say much, Elmer's Glue "empowers creativity" similar to the way the current Windows campaign, humorously, "empowers" your life, an HP commercial that appears to glorify goofing off over paying attention in class and a Target commercial that, well, sells a lot of stuff Target-style.