Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 12

Ad Shot On Cell Phone Cam Dramatizes Teen Traffic Death

cell_phone_car_crash.jpg

We received this last week and thought it was a joke (there was no tagline). Apparently, our viral radar was out of service. Turns out, it's an ad campaign in the UK for the Department of Transport bringing to light the fact traffic accidents are the biggest cause of accidental death for 12-16 year olds. The ad was created by Leo Burnett's Paul Hordan and Angus Macadam and shot by kids on cell phone cameras. After circulating last week online, it aired on television over the weekend. Dramatic stuff.

Written by Steve Hall    Comments (0)     File: Campaigns, Television, Viral     Aug-22-05  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 89

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 89

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 94

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 94

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 116

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 116

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 283

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 283

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 284

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2005/08/ad-shot-on-cell-phone-cam-dramatizes-teen.php on line 284