Baby Got Back...Pack At Target
Likely, everyone's seen this already and we couldn't get to it yesterday since we spent the day in Times Square doing important advertising-related research but this on is just too funny to pass on. That hipper than hip big box store Target has launched a bunch of new back to school commercial, one of which, features a bunch of little kids with backpacks on dancing to the tune of that racy Baby Got Back, booty-shaking tune MTV had trouble with a while back. Of course, they've toned down the lyrics to a much tamer, "We like backpacks and we can not lie. With a cell phone pocket on the side. Those old backpacks were a fashion risk but can a cool backpack exist? Baby, I'm back...at school...etc."
Either Target has just moved to the top of the hipness pile or they have crossed into dangerous territory associating big assed babes shakin' ass with little girl's back packs. While we're on the topic of Baby Got Stuff, check out the very funny Baby Got Book which promotes church of all things.