'Blowing Smoke' Movie Promoted And Distributed Via Weblog
Adriana Cronin-Lukas points to the Blowing Smoke weblog where the movie, Blowing Smoke, is being promoted and distributed sans studio participation. Half experiment, half frustration with Hollywood studios, movie producer Kamal Aboukhater has decided to promote and release the film exclusively through the weblog. The movie, starring Planet of the Apes hottie, Estella Warren, examines, unflinchingly, how men view women and how, ultimately, women turn men into blithering idiots.She is the third high-profile departure from MSLO in a reorganization that began while the company founder and namesake was serving a prison term for lying to government investigators.
While this may or may not be a first, it will certainly be a great experiment to determine whether intermediaries are needed or whether consumer generated media can is up to the task of movie promotion and distribution.