To promote a book, called Dead Pets, about pet cemataries, cruel animal death in movies, the stunt doubles that make that happen, pet afterlife and its religious implications and, yes, recipes for cooking pets, book publisher Canon Gate has launched a microsite, with ghoulish music, where you can play “whack a pet with a bat.” We’re sure it’s all done humorously. We hope. It was created by Small Oranges.
Like young lovers finding out how much fun it is to kiss each other, book publishers can’t seem to get enough of these kooky promotions for their books. But, with this execution, is the trend dead before it even began?
