Dead Guy In Trunk of Cab Promotes 'Sopranos'

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While we seem to think we have seen this stunt before, it's still a very attention getting advertising tactic. To promote HBO's Sopranos, BBDO, we're told, placed life-like arms hanging out of a few cabs. New or old, we still think it's a great piece of advertising.

by Steve Hall    Aug-21-05   Click to Comment   
Topic: Guerilla   

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Comments



Comments

Um, yeah, great -- until some poor unsuspecting sap visiting from Duluth sees it and has a heart attack. Or when some startled motorist plows into another car - or a crowd on the sidewalk. Or when the already overworked police are flooded with calls about a corpse in a cab. Yeah, that'll be a million laughs. Hope HBO and BBDO are prepared for the inevitable lawsuits.

Posted by: John Gotti on August 21, 2005 7:52 PM

I'm just curious as to how these cabbies drive around with their trunk propped open. What is they need to run out to Laguardia or something? Are they using bungie cords? Cool idea though.

Posted by: Bucky on August 22, 2005 10:58 AM

Great idea -- but those photos look like they were taken a while back. Say, late winter; check the scarves.

Posted by: Herman on August 22, 2005 11:50 AM

Yup, which is why we think we've seen it before and may have been to promote season 5, not the upcoming season 6.

Posted by: Steve Hall on August 22, 2005 12:32 PM

Called BBDO today. They deny they are running this campaign - the client turned it down. I think this is old news as some have suggested.

Posted by: David Brabyn on August 22, 2005 11:03 PM

Very old news.. very old..


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Posted by: Pace on August 24, 2005 9:48 PM







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