HBO Promotes ‘Rome’ With Firefox Skin

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firefoxtheme.gif

At last, a marketer has acknowledged the existence of the Firefox browser. To promote it’s upcoming series, Rome, HBO has created a “skin” which Firefox users can download. A skin makes the Firefox browser take on a particular look and feel. The show and the skin are being promoted via banner appearing on The New York Times, Salon, Yahoo Movies and History channel websites.

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Steve Hall

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