Iacocca Gets Jiggy With Snoop Dog

snoop_iacocca_chrysler.03.jpg

Hoping to help us forget the not so smashing Jason Alexander version of the new Chrysler Lee Iacocca spot, the car company has paired Iacocca with Snoop Dogg in an ad set to air this weekend. With the usual old guy/young rapper dude culture clash, the post hopes to appeal to those under 40, many of whom have no idea who Iacocca is.

by Steve Hall    Aug- 5-05   Click to Comment   
Topic: Campaigns, Celebrity, Commercials, Television   

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Comments



Comments

Horrible? Twisted? Impossible to take your eyes off of? Yup, it's official. This campaign is a train wreck.

Posted by: anon on August 5, 2005 1:53 PM

Please read my comments about Lee Iacocca under the discussion about the ad with Jason Alexander.

http://www.adrants.com/2005/07/new-iacocca-chrysler-commercial-not-a.php#comments

It discusses "why" he chose to do these ads. You may be surprised.

Posted by: Stacy on August 8, 2005 8:55 AM

Ugh... Now they just need Carmen Electra and the Chrysler advertising triumvirate of hell has been completed.

Posted by: 50 Cent on August 10, 2005 1:02 PM

Stacy,

I read your comments, and I think it's great that Lee Iacocca came back to advertising in order to help cure diabetes.

But the truth is, Chrysler brought him back in order to SELL CARS.

People talking around the water cooler aren't going to be talking about the "why" ... because people around the water cooler don't usually read the comments section on adrants.

Perhaps if Chrysler had chosen to focus the campaign on the charitable aspect -- rather than on banter between a retiree and a rapper/pothead/pornographer -- they might sell a few more.

Posted by: anon on August 12, 2005 12:10 PM

Hi Anon,

Yes, you are correct. Chrysler did bring him back to try and sell cars. They are a BUSINESS!! I understand that, and don't question it. Of course they have to get something out of it. Why do you think no pharmaceutical companies are lining up to fund this research? Because they too are in business to make money, and this cure could come from BCG, and off-patent, inexpensive drug - it costs something like $11 a vial. There's no money to be made from this cure, so no pharm companies are interested in investing. I get that - if I'm a stockholder, I want returns, not philanthropy.

However, Chrysler will be focusing on the charitable aspect soon. The deal is still being worked out as to what form it will take, but they are a full-blown sponsor. Anywhere this arrangement is discussed in written media, even now, the Join Lee Now campaign must be mentioned. So, there are many folks who know about the why - and I'm just trying to do my part to spread the word about the why.

It's supposed to be FUNNY! You don't see the humor in having Lee Iacocca, a business icon, as a golf buddy to Snoop Dogg, a rapper/pothead/pornographer, as you termed him? It's hysterical, and totally unexpected! I can tell you that people around any water cooler where I am, and many others like me that know about this, are sharing the why.

Did you happen to read my other posting on the Adrants discussion thread regarding the Jason Alexander/Iacocca ad? I listed lots of internet articles that are all buzzing about this - and the why is the main theme. Check it out - it's worth the read.

I bought a Chrysler - specifically, a Dodge Grand Caravan. Sure, they brought him back to try to sell cars, but the at least $2 million they will spend on donations could've been spent elsewhere, on some other spokesperson. I bought one because they DID choose Mr. Iacocca, and a VERY IMPORTANT cause (www.joinleenow.org). Check it out.

Posted by: Stacy on August 17, 2005 2:28 PM

Snoop's Chrysler commercial with Lee is just plain funny-perhaps the most entertaining car commercial since the late 60's Dodge Rebellion spots. I don't know if Snoop is going to sell many cars for them,but I have to give the agency style points for creativity and humor.

Posted by: ken on August 24, 2005 4:23 PM

You can see the Snoop Dog/Lee Iacocca ad at Tubespot.com (as well as several other funny spots)

http://www.tubespot.com/index.php?spot=chrysler-snoopdog&bw=hi

Posted by: Chris on August 26, 2005 1:02 AM

Chrysler and Snoop teamed up because Snoop is a fan. He left Chrysler voicemail one day, demanding a vehicle. And I imagine he got it. Thus, Snoop is probably returning the favour. Not only that, but Chrysler wins out more than ever on this deal -- they've capitalized on the youth aspect and potentially opened the floodgates up to the buying power of the African-American public. These days it's cool to be hip -- I guess.

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