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Campaign Highlights 9/11 As Day of Service, Charity, Compassion

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A non-profit group called One Day's Pay, with the help of AIG, Ambac, JPMorgan Chase, AT&T, KPMG and Time Warner Cable along with political leaders and other non-profits, has launched a 9/11 remembrance campaign in New York called "NYC Remembers." The NYC initiative is part of the national One Day's Pay campaign which hopes to establish 9/11 as a nationally recognized day of service, charity and compassion.

Three 30-second television spots and two radio spots, narrated by Gary Sinise, produced by New York advertising agency Cossette Post and directed by Annabel Jankel, are currently scheduled to air throughout the New York City area mostly in prime time slots for four weeks, starting on Tuesday, August 17th through the week of September 11. The spots will appear on cable networks including ESPN, ABC Family, MSNBC and CNN. Time Warner Cable is donating a minimum of $250,000 in free media time, while One Day's Pay plans to spend an additional $100,000 to extend the reach of the television buy.

9/11 family members acted as advisors in the development of the advertising campaign, reviewing the director's credentials, screening the initial concepts, and being on site during production meetings and shoots.

more »

by Steve Hall    Aug-17-05    
Topic: Campaigns



Maxim Extends Brand to Nightclubs

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Ever the proliferator of female hotness, Maxim magazine is now proliferating itself, as it has a few times before, beyond the confines of the printed page and in to the dark, inner world of the nightclub. Dennis Publishing has signed a deal with nightclub developers Rande and Scott Gerber to create a nationwide chain of Maxim-branded nightclubs. We hope it's more than just plastering the walls of nightclubs with Maxim cover shots.

by Steve Hall    Aug-17-05    
Topic: Magazine



Regurgitated News Scooped by Scoop

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Rather than asking people to swallow the same old news regurgitated over and over again from one news outlet to another, New Zealand's recently launched Scoop, an independent news website, promises raw, unfiltered news. To promote such a lofty venture, New Zealand's Frank Advertising took the regurgitation aspect of news delivery to heart in its creation of an ad campaign for Scoop.

by Steve Hall    Aug-17-05    
Topic: Viral



Kick Boxing, Office Antics, Photocopied Butt Promotes 'Ultimate Fighter'

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To promote the Spike TV's Ultimate Fighter 2, Ignited Minds has created an online game called The Office Octagon which pits colleagues against one another and tests their toughness in three rounds. Players can invite others to join the game via email or IM. The rounds include a flashing barrage of uncomfortable text, a slew of awkward pictures and a bombardment of embarrassing office insults. The first one to tap out loses.

Being a male focused show and a male focused game, the prized is, well, female related in the form of a photocopied, autographed image of a thong-clad butt. How original. Yet, sadly, how appropriate and on target.

by Steve Hall    Aug-17-05    
Topic: Viral



Table Top Advertising Gets Dose of Quality

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While bar stool and table top advertising is nothing new, Seattle-based company H. V. Sales has upped the stakes a bit by affixing very high resolution advertising imagery to restaurant bar stools, tables and chairs. The company is in the process of doing work for the Maui Taco Restaurant franchise where satellite photos of the Hawaiian Islands where used for imagery. The company is also talks with a very large advertiser we've all heard of but chooses not to reveal the name until the deal is signed. More images are viewable here.

by Steve Hall    Aug-17-05    
Topic: Point of Purchase



HBO Promotes 'Rome' With Firefox Skin

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At last, a marketer has acknowledged the existence of the Firefox browser. To promote it's upcoming series, Rome, HBO has created a "skin" which Firefox users can download. A skin makes the Firefox browser take on a particular look and feel. The show and the skin are being promoted via banner appearing on The New York Times, Salon, Yahoo Movies and History channel websites.

by Steve Hall    Aug-16-05    
Topic: Online



Dish Network: TV Doesn't Have to Suck

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Dish Network has launched a microsite called TV Doesn't have to Suck with the nifty URL suckfreetv.com. With a couple of spots, a section which sadly demonstrates how detrimental sucky TV can be and a game that lets you suck grandma out of her chair into the TV, the microsite does a good job making fun of bad TV all in the name of promoting Dish Network. The problem is, TV doesn't suck. The argument that satellite TV is better than cable is no longer appropriate if it ever was in the first place. In fact, cable may be better than satellite in some respects when it comes to features like HBO On Demand which, we're told, isn't available via satellite; speedy internet access and the ability to use cheap phone service like Vonage over the cable connection.

That said, the microsite is funny enough except for one major design peeve of ours. We simply do not understand why designers feel the need to un-necessarily alter the size of the browser window, in this case, maximizing it to full screen. Leave that shit alone. Your creative isn't the only thing happening on a person's desktop. The tactic is almost as bad as a pop up.

by Steve Hall    Aug-16-05    
Topic: Campaigns, Creative Commentary, Online



Sears Moves From O&M to Y&R, Employees May Follow

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Sears is moving its account from one WPP Group company to another, After 43 years handling the account, Ogilvy & Mather will relinquish the account to sister agency Young & Rubicam, which has worked on portions of the account since 1993. In a twist that questions the point of the review in the first place given today's agency conglomerates, O % M employees who will be left behind after the October 1 hand off, may end up moving to Y & R to handle the account.

by Steve Hall    Aug-16-05    
Topic: Agencies, Brands



Bloomberg Censors Atari Game Promotion

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Following criticism by Mayor Michael Bloomberg, his Office of City Affairs revoked a permit granted to Marc Ecko to host an August 24 "block party" to promote a new Atari game called, "Getting Up: Contents Under Pressure." The game features characters who graffiti a city in defiance of corrupt government officials. The event was to center around graffiti artists tagging models of old New York City blue-bird subway cars. When Bloomberg caught wind of the promotion, he said, "Look, there is a fine line here between freedom of expression and going out and encouraging people to hurt this city. Defacing subway cars is hardly a joke. Encouraging people, kids in particular, to do that after all the money we've spent, all the time we've spent removing graffiti."

Certainly, the city does not want to be bombarded with un-approved graffiti but here we have an event created specifically for the artistic expression of graffiti where nothing other than sponsor-paid props are being used as canvas for the artists. Not one bit of city landscape is involved. Sure, it's all about marketing a promoting a game that involves encouraging graffiti. But it's a game. Not real life. There's a difference. Atari and Mark Ecko have provided talented artists with a legal, sanctioned channel through which to create and celebrate graffiti as an art form. Is it really any different that Time Magazine's hiring of COPE2 to paint a sponsor-paid billboard? We think not.

Art seems to express itself whether it is given a canvas or not. In this case, the smart thing for Bloomberg to do, in the long run, is provide that canvas.

UPDATE: Marc Ecko has written an open letter explaining his position in the Comment section.

by Steve Hall    Aug-16-05    
Topic: Outdoor, Policy, Promotions



BMW Mini Helps Jif Peanut Butter

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OK, are we promoting Jif peanut butter here or is this another CP + B Mini stunt? Do tell. More images here.

by Steve Hall    Aug-15-05    
Topic: Guerilla



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