Sears Moves From O&M to Y&R, Employees May Follow
Sears is moving its account from one WPP Group company to another, After 43 years handling the account, Ogilvy & Mather will relinquish the account to sister agency Young & Rubicam, which has worked on portions of the account since 1993. In a twist that questions the point of the review in the first place given today's agency conglomerates, O % M employees who will be left behind after the October 1 hand off, may end up moving to Y & R to handle the account.
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And, WPP is now able to find and land another global retail client at Ogilvy! Watch for more network client consolidations. Shareholders rejoice.
Y&R got Ty Pennington's resume today.
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