'Six Feet Under' Bus Ad Rejected
To promote the season one DVD release of the HBO series, Six Feet Under, Charlotte agency BOONE/OAKLEY created a bus wrap which, in July, transformed transit buses into the green hearse the character Claire drive on the show. San Francisco and Los Angeles transit authorities rejected the ad for public transit claiming it could, somehow, hurt ridership. The ad was allowed, however, on private, no passenger buses. New York and Chicago accepted the ad.