Study Says Audience Measurement Horrible

The Advertising Research Foundation has released a study which finds current media consumption measurement methodologies to be woefully outdated and inaccurate.

by Steve Hall    Aug-29-05   Click to Comment   
Topic: Research   

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Comments



Comments

And we're surprised by this because?

Posted by: George Pariseau on August 29, 2005 1:00 PM

This is news? With the mind-boggling amount of technology available meant to cater to, seek and track ad targets, yet we can't give up primitive audience measurments?

Posted by: callipygian [TypeKey Profile Page] on August 29, 2005 1:24 PM

Thank you very much....coffee break is finally up,Im not even in the adverstising business and even I knew they were outdated!

Posted by: Melanie on August 29, 2005 1:55 PM







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