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Wife Strips, Man Watches, Product Benefit Fulfilled

moto_wife_strip.jpg

This is funny. A Motorola spot promotes its Moto E815 video phone with a humorous stripping wife/conference room co-worker scenario. The spot captures what we all know to be true about video. In the hands of humans, the first thing we'll use it for is porn.

Other spots featured in this week's Ad Age TV Spots of the Week include a Hershey Kit Kay bar ad with American Idol's Carrie Underwood; a hopped up football themed ad for athletic clothing maker Under Armor; another one of those Diet Coke bubble ads; a spot from the previously featured Milwaukee's Best campaign; another goofy Dymo spot; one of those Microsoft Windows XP commercials that seem to think we will all turn into our own personal version of a super hero just by using Windows XP and a Wal-mart back to school commercial.

Thankfully, either TV Guide ended its contract or Ad Age, wisely, saw the irony in preceding a commercial with a commercial and, thankfully, ended the mind boggling, aggravating pre-roll ad practice.

Written by Steve Hall    Comments (0)     File: Commercials     Aug- 1-05  

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