LEGO Gets Pissy About Brand Name


Growing up, our house was always full of LEGOS. Boxes and boxes of LEGOS. There were elaborate trucks made out of LEGOS; strange flying machines; entire cities constructed out of LEGOS. Friends would come over and spend hours playing with LEGOS. Grandparents, aunts ans uncles would marvel at the creations. It was fun. It kept us out of Mom's hair. As entertaining as this was, we never knew that every time we uttered the word LEGOS, we were pissing off a member of the LEGO brand management police. That's right. LEGO has no 'S.' It's just plain LEGO. Though, since time began, it seems kids the world over have been abusing the LEGO brand by calling them LEGOS. We know of no one who "plays with LEGO." Everyone "plays with LEGOS," of course.

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by Steve Hall    Sep- 5-05    
Topic: Brands, Opinion

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