M5 Marketing Masturbation Launched

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In early August, we told you Coke had embarked on an "experiential" marketing concept that would, as Ad Age wrote, "interpret what the marketer calls the brand's 'optimism' through a series of short films and breakthrough bottle designs." The project, called M5, involved five design shops which each created "iconic" designs that would affect packaging and other branding elements and were designed to increase appeal to younger generations. Well, the marketing masturbation is complete and the "experiential" designs have launched. Without dispute, the work is great but we're not much for phoofy, frilly, flashy fluff. When we're thirsty and want a Coke, we don't really care what container it comes in. That's just us though. The hipster crowd...that's another story.

Especially enjoyable is the sultry blather that, upon clicking the bottle in the lower right corner of the site, coos gushingly from within and explains the genesis behind the endeavor, oozing, "An icon is transformed..." Oh don't listen to us. The whole thing's pretty cool. The project was created by The Ebeling Group, Hybrid, and the Rock and Roll Agency. Armchair Media created the Website.

by Steve Hall    Sep-10-05    
Topic: Agencies, Online



Katrina Yields Untimely Ad Placement

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Adrants reader Ted Karlen thought we'd be interested in an example of yet another unfortunate ad/context placement. And he was right. He tells us, "Starting on page 72 of the October issue of Stuff magazine, there's an ad for Southern Comfort liquor. The first part offers a chance to win a free trip to the company's "Voodoo Music Fest," in, um, New Orleans on October 29-30. Worse, the next page introduces Southern Comfort's now-incredibly inappropriate slogan: "Born in New Orleans (where anything can happen)." Oops.

by Steve Hall    Sep-10-05    
Topic: Magazine



Parker Posey and Jimmy Fallon Shooting Pepsi Commercial

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Jossip gossipist David Hauslaib informs us Parker Posey and Jimmy Fallon were spotted, Saturday afternoon, filming a Pepsi commercial in New York City. One of our informants tells us, "Jimmy Fallon was jumping around, dancing with a Pepsi can, jumping up and down, flailing his arms around, kinda being stupid. Parker was just standing across the street from him. Jimmy was wearing junkie t-shirt and shitty looking sweatpant khakis."

by Steve Hall    Sep-10-05    
Topic: Celebrity, Commercials



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