Cingular's ROKR Makes You Dance

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To promote its new Motorola ROKR phone which adds 100 song 1Tunes capability, Cingular has launched a microsite, called Make Me Dance, which allows visitors to select a character, select a song, make it dance, then send it to a friend. It's a weak version of the Wedding Crasher's Trailer Crashers promotion which allowed visitors to place their their own image and images of their friends on the faces of characters in the movie trailer which could then be sent to friends. With Cingular's Make Me Dance, visitors can upload their own images but the resulting dance can not be sent to a friend. Odd. The whole thing's designed to convince people a cell phone that can hold a whopping 100 songs is somehow a viable option to the usual 3-5,000 song MP3 player. Hitachi, where are we when we need you?

by Steve Hall    Sep-11-05    
Topic: Online, Viral



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