Accolo Recruits U.S. Supreme Court Justice


With A United States Supreme Court Justice slot open, the government can use all the help it can get filling the slot. Recruitment firm Accolo, the company behind the wildly popular Spicy Paris spoof, has placed a job listing on its site for the open position and has posted some initial interview questions for candidates to answer while applying. Questions, which cover the gamut of political ideology, range from asking where applicants would find justification for the right to privacy (My bathroom, Warren Burger's imagination, The Bill of Rights, My credit card company's database) to past experience with the federal legal system (Bailiff, Litigant, Juror, Judge, Attorney, Convicted felon) to which sitting judge the applicants beliefs align (Sandra Day O'Connor, Ruth Bader Ginsburg, William Rehnquist, Stephen Breyer, Judge Judy).

The job description and application can be forwarded to a friend which should certainly give Bush a bit more choice than he'd other wise have pulling from his inner, old boy network.

by Steve Hall    Sep-13-05    
Topic: Spoofs, Viral

Saab UK Launches Engaging Online game


We think we've just stumbled upon one of the most enjoyable, most addictive and most entrancing online games in a very long time. Random Culture notes Saab UK has launched Race Against Time, an online "choose your own adventure" game, similar to the recently launched Choose Your Sauce KFC game, in which players take a Saab for a timed drive having to make multiple decisions upon the way. From deciding to stop for gas or not, ask directions or guess, give a stranger a ride or not, and more, the game sucks the player in and keeps the interest high. Very nice work created by Draft London which designed, shot, wrote and produced the site.

by Steve Hall    Sep-13-05    
Topic: Games, Online

Teri Hatcher Colors Her Hair With Clairol


Having had grey hair since the age of 25, Desperate Housewives star Teri Hatcher is quite comfortable with with it and has recently signed a marketing agreement with Clairol to become spokes person for the company's Nice 'n Easy hair color product. So, what did hatcher do after having her hair fawned over all day during the LA photo shoot? She went home and took a shower. We hope that doesn't mean she doesn't like the product. Photo by George Holz.

by Steve Hall    Sep-13-05    
Topic: Celebrity

Kirstie Alley Get Un-Fat, Promotes Jenny Craig


After spending several month filming her failed Showtimes series Fat Actress, Kirstie Alley has lost 50 pounds and will appear in an print and TV ad campaign for Jenny Craig. Ads will appear on A&E, E! Entertainment, Oprah and in People and Self.

by Steve Hall    Sep-13-05    
Topic: Campaigns, Celebrity

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Jamie Lee Curtis Sells Hasbro Games


Actress Jamie Lee Curtis has signed a deal with Hasbro to become spokesmodel for the game maker's $5 million fall campaign which will promote 12 games with the tagline "Games make great gifts." Curtis, a mom and children's book author will extol Hasbro's games a a way for families to spend time together.

"This is a mom-targeted message and we decided the best way to reach them is to find a celebrity with a focus on helping children develop," said Mark Blecher, svp-marketing at Hasbro Games, Pawtucket, R.I. "Jamie Lee is a children's book author and a mom, and games are a big part of her life. She really believes in this."

Grey New York created the campaign which will air on network and cable TV.

by Steve Hall    Sep-13-05    
Topic: Brands, Cable, Celebrity, Television

Nestle Drumstick Ad Over Sexed


Flickr user Cardhouse saw this ad for Nestle Ice Cream Drumstick and thought it was bit bit overcharged sexually and wrote, "I don't know ... perhaps it's just me ... but reading this little 'ad slogan' juxtaposed next to Ms. Overt Sexuality here somehow reminds me that advertisers are complete assholes." That may be true but we all know there's one incontrovertible rule in this business: sex sells. Lick that cream, baby!

by Steve Hall    Sep-13-05    
Topic: Poster

Virgin Express Places World's Longest Billboard


Adland reports Virgin Express has, at 1,100 meters, has placed the world's longest billboard. It stretches from Kaiser-Wilhelm-Gedächtniskirche to the Zoologischer Garten. Adland says the copy reads, "you can fly from Berlin to Brussels as from 41 Euros." 660 miles. Just how long did it take to erect that thing?

by Steve Hall    Sep-13-05    
Topic: Outdoor

New TV Shows Get Alterna-Promotion


TV Squad sums up some of the recent non-traditional marketing promotions the networks have engaged in to insure their new shows are seen. NBC is promoting Three Wishes with street teams that perform random acts of kindness by buying stuff for people with dollar bills affixed with promotional stickers. The WB is giving Supernatural a boost with coffee sleeves that project project images on the walls and ceiling. And FOX is promoting Reunion (good show, by the way) with a sweepstakes with a reunion vacation as the prize.

by Steve Hall    Sep-13-05    
Topic: Guerilla, Promotions, Television

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