Agency Review Reality Show Proposed
Writing on AdJab, Chris Thilk suggests agency reviews, rather than being closed door events relegating the losing agency's work to the Recycle Bin, should become a television reality show pitting 12 agencies against one another for 12 weeks. His premise calls for the public to vote for their favorite agency-created campaign and eliminate the agency-created campaigns they don't like. While we're sure the entire, incestuous ad industry would salivate over this like paparazzi after Jessica Alba's bikini-clad butt, we're not sure "regular people" would care. That is, unless it was done in a way that caused the public to take pity on our pathetic efforts to get them to buy our products. Reality TV's pretty good at conjuring up those endearing emotional moments and a shot of a pair of hot looking, 20-something creatives crying because their campaign was just shot down or a pompous account director berating an intern for ordering roll ups instead of Thai food for an important client meeting might do the trick. Mark? Mark Burnett? Are you reading this?