Anheueser-Bush Uses Kids in Ad Campaign
Anheuser-Busch has revived its "Family Talk About Drinking Campaign" in a print campaign featuring children of the brewer's employees. Breaking in the Reader's Digest September issue, the ads, with headlines like, "In your kid's eyes, you still have all the answers" and "Preventing underage drinking is easier than you think. Talk now," aim to encourage discussion between parents and children.
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